Can Free Comic Book Day Get New Readers Into Shops?

Pop Culture Uncovered

We’re a little over a month away from Free Comic Book Day, the annual bonanza where stores across the continent give out free books in the hopes of getting people back into shops. What started as a sampling of six books from the big publishers back in 2002 has become, for many stores, an annual festival. The six freebie books have ballooned into somewhere around fifty, and many stores give out merchandising, hold sales, and bring in creators for signings. Many comic shops do bonanza sales on FCBD and it’s become the equivalent of Black Friday for the comics industry.

BUT…

I’ve been going to the same shop for FCBD for the past five years. I love it…however, I’ve also started to notice the same regulars year after year waiting for the books and the sales. Which is great—customer loyalty is a big component of FCBD.

However, the…

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